The greatest Latvian poet Rainis has made a significant contribution to the consolidation of the Latvian lexicon. The creation of new words was necessary for Rainis in his literary activity, because the Latvian poetic language was still not well developed at that time.
However, the first thing that comes to our mind is that he spelled the preposition NAV (Is Not [Latvian]) as NAU.
Under the influence of such memories, we created a new and simple but elegant design for our products.